BMW LIFESTYLE.

Sleek, adrenaline-fuelled and designed for ultimate Freude, the BMW M Collection 2025 is the pinnacle of high-performance. Browse this exhilarating range of clothing and accessories – if you dare. 

BMW Miniatures are just as captivating and thrilling as the real thing. These high-quality collector's pieces faithfully capture the fascinating design language of BMW's engineering. These expertly crafted masterpieces impress both collectors and enthusiasts with their true-to-life replication of the finest details from the original vehicles.

Modern, yet timeless – the BMW Lifestyle Collection 2024 is here. Browse the elegant and exclusive range of mens, women’s and children’s clothing and accessories designed to represent the spirit of BMW and pure Freude. 

BMW brings you an exclusive selection of BMW and BMW M leather products designed with modern, minimalistic style in mind, using only the finest quality materials. They provide the perfect complement to your BMW journey.

From 100% organic cotton to recycled down feathers, The Autumn/Winter Collection is designed with comfort, quality and sustainability in mind.  Discover the Apparel, Headwear, Bags, Umbrellas, Mugs, Socks and more - all easy to mix and match.

A powerful throwback to the Alexander Calder BMW Art Car, this vintage inspired collection features colour block clothing, original sneakers and other eye-catching accessories which bring BMW Heritage to life in truly limited-edition style. 

Feel the adrenaline coursing through your veins with exclusive apparel, accessories, and shoes from the BMW M Motorsport Collection 2024.

Based on the principles of RE:THINK, RE:USE and RE:PLACE, the BMW Hydration 2023 Collection offers a range of thermo bottles designed with sustainability and functionality in mind. Whether it’s a hot drink, or a cool beverage – carry and consume it in style. 

Pop art meets racing the latest BMW M Motorsport Collection 2024, inspired by legendary artist and visionary - Roy Lichtenstein.

BMW Miniatures are just as captivating and thrilling as the real thing. These high-quality collector's pieces faithfully capture the fascinating design language of BMW's engineering. These expertly crafted masterpieces impress both collectors and enthusiasts with their true-to-life replication of the finest details from the original vehicles.