A LOOK BACK ON OUR JOURNEY SO FAR
When the BMW 1800 SA first rolled off the line at Plant Rosslyn, a very special relationship started, one that’s let us share our passion for driving and motoring with YOU over the past 50 years. Every journey, every kilometre, every moment had been about Sheer Driving Pleasure. And to be able to share this with you has been a privilege.
Now you can explore BMW South Africa's key moments over the last 50 years.


ICONIC ARCHITECTURE
Would you like to experience for yourself how your ideal electric model drives and feels? Simply arrange an online appointment for a test drive when it suits you. Your local BMW partner will contact you with all the information you need.
HEAR OUR STORIES
We’ve shared epic road trips on sweeping routes with you. Our mutual love of ///Motor racing has won trophy after trophy. Every school run, every journey to visit friends and family, every kilometre we’ve travelled together over the last 50 years have been about the joy of #SheerDrivingPleasure. And this is our story.

SHARE YOUR STORY
As we mark a remarkable half-century journey, we're filled with gratitude for the incredible moments we've shared with you. Our 50-year story is interwoven with your experiences, and now, we want to hear YOUR unique stories. Have you been a part of our journey? Whether it's a heartwarming memory, a milestone you celebrated with us, or a special encounter, we invite you to be a part of our 50th-anniversary celebration. Just click the "Share Your Story" button below, and it will open an email where you can pour your memories, thoughts, and stories. Your experiences have been the heartbeat of our brand, and we can't wait to relive them together! .
OWN YOUR PIECE OF BMW HISTORY.
You can own your piece of the 50-year legacy of BMW in South Africa. BMW – The Unique South African Story is a luxury coffee table book published by The Vantage Corporation.
Along with a vivid look at our most memorable models and BMW M Motorsport history, the book also includes BMW Group South Africa’s extensive engagement in corporate social responsibility initiatives and cultural collaborations, highlighting a 50-year commitment to building a better future for South African communities. Peruse never-before-seen images, clippings, and records from archives around the world – it’s the perfect gift for a true BMW enthusiast. BMW – The Unique South African Story presents the visuals, captured as they were found, offering readers an authentic experience of automotive excellence intertwined with the spirit of both the company and the country.
The collector’s coffee table book is available in two flagship editions: 2,000 standard edition copies and 333 limited edition, leather-bound and boxed copies. All processes involved in printing and binding were completed in South Africa. You can order your copy, online: